The Importance of Feedback During the Pandemic

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While you have likely read a lot of articles or even sat in on a webinar related to Work from Home (WFH) techniques, suggestions for managing virtual teams or even communicating during the pandemic, one topic that seems absent relates to the dreaded employee review process. And though I describe it as dreaded since that is the word many use associated with reviews, they are actually something I look forward to and strongly believe in. I know my sentiment is not widely shared though. Many manager...
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It’s a good feeling when your association recruits new members. But it’s important to remember that retention and engagement are what will build your organization’s long-term success.MemberClicks, a software company that makes tools for association management, recently held a webinar offering tips for member onboarding, delivered by marketing expert Scott Oser. (You can watch the recorded webinar here.) Oser shared the statistic that a good onboarding process can improve member...
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Traditional and Digital PR Work Together

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By Laura Merritt, AOE Special Projects ManagerWhen I began my career in public relations, the internet was in its infancy and social media was several years into the future. The press release was king and our target audience—print, tv and radio outlets—typically received our pitches over the phone and our releases by fax. A lot has changed…and we are better for it.Even as it has evolved to keep pace with changing technologies, traditional PR continues to play an important role...
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Owned Media Puts You in the Driver’s Seat

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By Laura Merritt, AOE Special Projects Manager Communications professionals have long recognized the value of traditional paid and earned media in marketing and public relations strategies. Yet, many of us have underestimated the power of owned media.Owned media is all the content your organization is responsible for creating and maintaining. This primarily includes your website where original content like articles, white papers, employee and customer stories and more are found. In add...
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Launched in conjunction with the American Concrete Institute (ACI) Foundation, AOE has announced the establishment of The Advancing Organizational Excellence Fellowship.The AOE Fellowship honors Wendy O. Ward, a member of the AOE team for more than 10 years. She passed away at the early age of 32 from breast cancer. During her career, she was known throughout the concrete industry as a leading expert in helping organizations with their marketing and sales efforts. Ward wrote a column on those to...
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If your company is an AIA Continuing Education Provider, 2020 has ushered in some updates you need to know about.Many product manufacturers and other companies/organizations benefit from developing courses in their area of expertise and having those courses qualified by the AIA to provide continuing education credits to architects. On-demand courses, typically hosted on the web, are particularly popular.As of January 1, 2019, the AIA published a new resource for education providers. Titled &ldqu...
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What You Need To Know About Your GL Policy

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By Jeffrey Coleman, The Coleman Law FirmAll contractors are required to have (and should have) a “Commercial General Liability Insurance Policy” otherwise known as a “GL Policy.” This policy generally covers the liability of contractors for accidents and resulting damage to persons or property. A comprehensive analysis of this policy is far beyond the scope of this article. In fact, a separate article could be written about almost each sentence of the GL Policy. There are...
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State of the Media: Part 2

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By Laura Merritt, AOE Special Projects ManagerAs we head into summer, COVID-19 continues to impact our daily lives. Businesses and communities are learning to adapt to the “new normal.” But even as we collectively rise to the challenges the pandemic has wrought, our new normal continues to evolve. We have entered a new phase in the COVID-19 narrative.As more states ease restrictions, people are venturing out of their homes and businesses are opening their doors again. Yet the re...
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By Laura Merritt, AOE Special Projects ManagerLast month, President Trump, citing a perceived censorship of conservative viewpoints, signed an executive order which looks to shake up how social media is regulated. The regulation of social media platforms has long been debated but this order, coupled with the President’s related tweet, has pushed the subject into the spotlight. At the heart of the matter lies a largely unknown section of the Communications Decency Act (CDA) known as section...
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One of the most common questions we have received during the last few months has been how to handle marketing and sales efforts during the pandemic. What is appropriate? Although there is no guidebook and instruction on the right answer to that question, there are countless examples of some really great ways to pivot your marketing efforts so you can continue reaching your target audiences appropriately and effectively. In our opinion, Coldspring, a valued client since 2006, has done an ama...
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