Having spent most of my career in the PR space, I am fascinated by the topic of how public relations is changing in today’s hyper-connected world. More than ever before, public relations is, and should be, integrated into other functions within a marketing and sales department, as well as throughout the entire organization. PR hits HR, operations, marketing, sales, and other aspects of organizational culture. But, how does this all work?First, it is important to understand PR and its...