AOE Recognized as Platinum Winner of the Hermes 2022 Creative Award
AOE is pleased to announce we have been recognized as a Platinum winner of the Hermes 2022 Creative Award. We received this award for a campaign created on behalf of the International Grooving & Grinding Association. The campaign, Coalition for Responsible Roads, promotes sustainable, cost-effective concrete paving in the challenging climate of Phoenix, Arizona.
“As an engineering-based, technically oriented trade association, the world of marketing and public relations seemed an unfamiliar and daunting space to enter.," says John Roberts, executive director, International Grooving & Grinding Associations. "Working with AOE has simplified this transition and allowed us to better communicate key messages. Their knowledge of the concrete industry and willingness to integrate key staff within the association’s operations have allowed us to realize our full marketing potential. Partnering with AOE is one of the best business decisions we have ever made!” In addition, our work in support of the Concrete Industry Management (CIM) auction received an Honorable Mention. CIM is a business-intensive program that awards students with a four-year Bachelor of Science degree in Concrete Industry Management. This year, the auction raised a record-breaking $1.74+ million in gross revenue. “The 2022 CIM Auction at World of Concrete set a new record in proceeds," says Brian Gallagher, CIM Marketing Committee Chair. Our partners at AOE were essential in helping…promote the Auction. For more than 15 years, we’ve counted on AOE to support our public relations, social media and marketing efforts to promote the Auction and the CIM program. The AOE team was and continues to be, an important part of our success.” The annual Hermes Creative Award, an international competition, honors the messengers and creators of the information revolution and is one of the oldest and largest creative competitions in the world.