Your Ability to Communicate with Your Customer can Make or Break the Sale

An unclear or poorly written communication vehicle may very well be denied or simply ignored.

Whether you are sending a sales letter, responding to a request for proposal, or developing another form of printed or electronic communication, success depends not only on appealing design, but clear language that focuses on your audience.

Electronic communication is a powerful tool that creates new ways for you to interact with your customers. Deliver your key messages frequently and to a targeted audience with the use of a well-designed website and electronic newsletter (also known as enewsletter or eblast). AOE can review your current website and assist you with developing an impressive, easy-to-navigate website. In addition, a well-designed enewsletter/eblast delivers timely, relevant information to your audience right to their inbox. Your customers are checking their email daily and this is the perfect way for them to see your message.

The Benefits of Electronic Communication

  • Message is sent to a targeted audience
  • Message is tailored for a specific topic or event
  • Message will position you and your company as a thought leader as you share industry trends, case studies, best practices, etc.
  • Message is integrated on all mediums including social media, website, blogs, etc.
  • The AOE team has expertise in designing your electronic communication and developing content for your message
Social Media

We have been pleased with our relationship with the AOE team; they are responsive, knowledgeable, friendly and driven. They have proven to be good taskmasters on various projects and the outcome has always been positive. Their knowledge of the industry and the services that we provide, gives us the go-to expert we can rely upon to have our message reach the right target audience. AOE has been most professional and attentive to our needs. Their “can do” attitude is refreshing and their knowledge of the construction industry allows them to target our message to our potential clients.

Tom Merritt, President, H.R. Gray

From Our Portfolio

HR Gray logo

H.R. Gray is a unique management and consulting firm that offers public entities program and construction management services.

 

AOE provides:

Public Relations

  • Identification of article and news opportunities
  • Creation of pitch concepts/abstracts for story ideas
  • Feature articles for trade or business publications
  • Coordination and preparation for media interviews
  • Media blitz for products, projects or other news
  • Corporate communications planning
  • Technical articles
  • Case studies
  • Press releases
  • Project sheets
  • Conference abstracts and presentations
  • E-newsletters

Electronic Communication & Social Media

  • Training and guidance
  • Wikipedia article
  • Creation of social media strategy
  • Social media outlet profile creation and monitoring
  • Development of social media content

Graphic Design

  • Brochures
  • Handouts
  • Case studies
  • Resumes
  • Logos

Websites

  • Website evaluation and audit
  • Creation of copy

ROI/Results

  • Execution of several PR campaigns that have reached key stakeholders through trade publications such as Public Works, The Construction Specifier, Commercial/Builder Architect and others
  • Writing/editing of more than 150 project sheets
  • Redesign and maintenance of website
  • Development of marketing communications materials such as brochures, advertisements, external and internal newsletters and other tactics