Tell a Compelling Story with Videos

Whether you’re answering questions about your industry, spotlighting your services or products, providing helpful how-to advice, or sharing the time-lapse progress of a big project, videos are a crucial part of the selling process—and that includes selling your image to your audience.

If a picture is worth a thousand words, how many words is a video worth? With 90 percent of online customers reporting that they find videos helpful to their decision-making process, this valuable marketing tool is one your company or organization must have in its arsenal to remain competitive.

Visit Our YouTube Channel

Whether you’re answering questions about your industry, spotlighting your services or products, providing helpful how-to advice or sharing the time-lapse progress of a big project, videos are a crucial part of the selling process – and that includes selling your image to your audience.

Social Media

Video Production

 

Whiteboard Videos

It’s a pleasure to work with the AOE team. They have our best interests at heart, are easy to work with and produce quality results.Their team is responsive, willing to do what it takes and timely in delivering relevant articles, case studies and news releases. When we have tight deadlines, they welcome the challenge with a positive attitude. We are fortunate to have AOE as an extension of our team.

Janet Ong, Marketing Director for CTS Cement Mfg. Corp., Rapid Set® Products

From Our Portfolio

CTS logo

CTS Cement Manufacturing Company is the largest manufacturer of specialty fast-setting cement and shrinkage-compensating cement in the United States. CTS Cement manufactures Rapid Set© — a brand of fast-setting cement products well known for versatility and high performance. Rapid Set© offers a full line of premium products for concrete repairs and new construction products.

 

AOE provides:

Public Relations

  • Identification of article and news opportunities
  • Feature articles for trade or business publications
  • Technical articles
  • Case studies
  • Press releases
  • Creation of pitch concepts for story ideas
  • Coordination and preparation for media interviews
  • Media blitz for products, projects or other news
  • Press kits and fact sheets
  • Crisis communication planning
  • Research and assembly of target media lists
  • Media calendar research
  • Develop social media content
  • Develop content for new website

ROI/Results

  • Launched PR efforts in the United States that reached more than 950,000 readers, with an ad dollar equivalency of $201,000 within 12 months
  • Held press conference for trade publication editors at industry’s largest event – World of Concrete – that resulted in press coverage of new products
  • Developed external newsletter to increase brand awareness about diversity of product offerings