Tell a Compelling Story with Videos

Whether you’re answering questions about your industry, spotlighting your services or products, providing helpful how-to advice, or sharing the time-lapse progress of a big project, videos are a crucial part of the selling process—and that includes selling your image to your audience.

If a picture is worth a thousand words, how many words is a video worth? With 90 percent of online customers reporting that they find videos helpful to their decision-making process, this valuable marketing tool is one your company or organization must have in its arsenal to remain competitive.

Whether you’re answering questions about your industry, spotlighting your services or products, providing helpful how-to advice or sharing the time-lapse progress of a big project, videos are a crucial part of the selling process – and that includes selling your image to your audience.

Social Media

Video Production

 

Whiteboard Videos

The AOE Team has proven to be our most effective marketing tool. We employ a variety of marketing strategies, but the ability to manage our public image in published news and magazines results in our largest impact per dollar spent by far. AOE makes our job easier by tirelessly following up on the research and editorial reviews that it takes to get a major article published. The result is best seen in the hundreds of responses we receive from members and non-members expressing their appreciation for the information put forth in these efforts.

Jim Baty, Executive Director, Concrete Foundations Association

From Our Portfolio

CTS logo

CTS Cement Manufacturing Company is the largest manufacturer of specialty fast-setting cement and shrinkage-compensating cement in the United States. CTS Cement manufactures Rapid Set© — a brand of fast-setting cement products well known for versatility and high performance. Rapid Set© offers a full line of premium products for concrete repairs and new construction products.

 

AOE provides:

Public Relations

  • Identification of article and news opportunities
  • Feature articles for trade or business publications
  • Technical articles
  • Case studies
  • Press releases
  • Creation of pitch concepts for story ideas
  • Coordination and preparation for media interviews
  • Media blitz for products, projects or other news
  • Press kits and fact sheets
  • Crisis communication planning
  • Research and assembly of target media lists
  • Media calendar research
  • Develop social media content
  • Develop content for new website

ROI/Results

  • Launched PR efforts in the United States that reached more than 950,000 readers, with an ad dollar equivalency of $201,000 within 12 months
  • Held press conference for trade publication editors at industry’s largest event – World of Concrete – that resulted in press coverage of new products
  • Developed external newsletter to increase brand awareness about diversity of product offerings