Your Ability to Communicate with Your Customer can Make or Break the Sale

An unclear or poorly written communication vehicle may be denied or simply ignored.

Whether you are sending a sales letter, responding to a request for proposal or launching a product microsite, success depends on both an appealing design as well as clear language that focuses on your audience.

Electronic communication is a powerful tool that creates new ways for you to interact with your customers. Deliver your key messages frequently and to a targeted audience with the use of a well-designed website or an enewsletter. AOE can review your current website or enewsletter and help transform it into a powerful tool of communication.

Services Offered

Website Design

The internet is the medium of choice, and AOE’s experts know what works and what doesn’t. We can maintain your current site, or audit it and design, launch and maintain an updated version. Or, if you’re looking for a smaller-scale solution, AOE can quickly pull together a microsite that fits seamlessly with your organization’s existing website and branding guidelines.

Website Infrastructure

The AOE Team also provides numerous web-based opportunities, including a web governance system for committees, private document development areas with user-definable folders, online elections, committee member rosters (with e-mail capabilities), database-driven web pages for chapters, certification administration, document archives, member directories and an events calendar. Additionally, AOE can develop custom solutions regarding online forms, e-commerce and search engine optimization.


Your customers are checking their email daily, and this is the perfect way for them to see your message. From developing content to redesigning and laying out your enewsletter, AOE can help you deliver timely, relevant information right to your audience’s inbox.

Social Media

We have been pleased with our relationship with the AOE team; they are responsive, knowledgeable, friendly and driven. They have proven to be good taskmasters on various projects and the outcome has always been positive. Their knowledge of the industry and the services that we provide, gives us the go-to expert we can rely upon to have our message reach the right target audience. AOE has been most professional and attentive to our needs. Their “can do” attitude is refreshing and their knowledge of the construction industry allows them to target our message to our potential clients. We owe a great deal of our success to the role AOE has had in helping us to find our marketing strategy.

Tom Merritt, President, H.R. Gray

Key Resources

E-Newsletters that Start Customer Conversations

Email software continues to get “smarter" and most programs now have features that can help you increase readership as well as target different audiences.

Read more »



Improve Your Website's SEO Right Now

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Representative Clients:

  • CTS Cement
  • Concrete Industry Management (CIM)
  • Doka
  • DS Brown
  • HAWA
  • H.R. Gray
  • International Grooving and Grinding Assn. (IGGA)
  • LORD
  • Madison Concrete Construction
  • Post-Tensioning Institute (PTI)
  • Rieck Services
  • Seal/No Seal
  • Slag Cement (SCA)
  • Stream + Wetlands Foundation
  • Tribco