Build Your Brand with Marketing and Public Relations

Whether you are starting from square one and need to build a plan, or you need help with implementation, call AOE.

Our marketing and communications team has expertise in public relations, social media, branding, corporate and member communications, as well as a host of other marketing tactics. The experts at AOE work directly with clients to develop strategy, identify key messages and then employ the appropriate tactics to ensure goals are met.

Services Offered

PR Campaigns

An advertisement will display your message, but a feature article in the top industry trade publication highlighting your company’s innovations speaks louder than any purchased medium. The key to a successful public relations program is a keen sense of news, strong writing skills, an ability to communicate technical information in everyday jargon, and relationships with industry editors and your audience. AOE can be involved every step of the way, from researching media calendars, identifying opportunities, creating pitch concepts, writing articles, and getting them placed in the publications your audience reads.

Social Media Marketing

Social media is about dialog, two-way discussions that bring people together to discover and share information. The AOE Team can perform an audit on your existing social media accounts or help you create them from scratch, whether it’s Facebook, Twitter, LinkedIn, YouTube, Instagram or others. We also provide introductory and advanced training sessions on social media, develop social media policies for your organization, write content and create graphics for your social media platforms, and measure and record ROI.

Media Relations

Sometimes you may have a story that can’t wait for an upcoming magazine issue. A media blitz for product releases, project updates or other urgent news will get your message out there quickly and effectively. AOE can coordinate and prepare for media interviews, conduct press conferences, and assemble press kits and fact sheets, ensuring your organization is involved and informed every step of the way.

Information Technology (IT) Services

AOE offers IT management services, including network administration, system security, hardware maintenance, e-mail systems management, SQL server administration and database design. Also available is custom software programming, credit card processing/integration, and Association Management Systems for membership and order processing.

 

Social Media

AOE has proven to be our most effective marketing tool. The ability to manage our public image in published news results in our largest impact per dollar spent by far. The team at AOE makes our job easier by tirelessly following up on the research and editorial reviews that it takes to get a major article published. The result is best seen in the hundreds of responses we receive from members and nonmembers expressing their appreciation.

Jim Baty, Executive Director, Concrete Foundations Association

Key Resources

Five Tips for Using Listicles In Your Marketing

Read more »

 

 

Is there a difference between content marketing and social media marketing?

Read more »

 

 

AOE webinar: "Advancing your organization's message through social media"

Watch it here »

 


AOE has a dedicated microsite to showcase our case studies. 

View it here »

 

Representative Clients:

  • Ceco Concrete Construction
  • Concrete Industry Management (CIM)
  • Coldspring
  • CTS Cement
  • Doka
  • Graycor
  • HAWA
  • H.R. Gray
  • International Grooving and Grinding Assn. (IGGA)
  • LORD
  • Madison Concrete Construction
  • Minnesota Concrete Council
  • Natural Stone Institute
  • National Ready Mixed Concrete Association
  • Rieck Services
  • Seal/No Seal
  • Skyway Cement
  • Stone Panel International
  • Stream + Wetlands Foundation
  • Tribco