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AOE delivers social media webinar for ACPA

Writer's picture: The AOE TeamThe AOE Team

AOE’s Ashley Kizzire recently delivered the webinar “Advancing ACPA and Concrete Pipe Through Social Media” for our client the American Concrete Pipe Association (ACPA). One goal of the ACPA Strategic Marketing Plan, which AOE developed and implemented in 2018, is creating the framework for responsive marketing through social media. In this webinar, members learned how social media fits into the strategic marketing plan and why social media is a critical tactic for promoting the positive messages about concrete pipe. Members also learned the progress ACPA has made with social media, why it’s important to be involved on social media, and easy-to-implement strategies they can utilize for social media involvement. Following the webinar, participants received AOE’s e-book, Social Media Best Practices as well as prepared social media posts promoting the concrete pipe message.


If you'd like social media training for your organization, contact us today!

Brian Gallagher

Marketing Committee Chair, National Steering Committee

"The 2023 Concrete Industry Management (CIM) Auction at World of Concrete shattered all previous records! Our partners at AOE were essential in helping the National Steering Committee promote the Auction. For more than 15 years, we’ve counted on AOE to help support our public relations, social media and marketing efforts to promote the Auction and the CIM program. The AOE team was, and continues to be, an important part of our success."

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