AOE
Webinars

Electronic communication is a powerful tool that allows you to interact with your customers and members. A well-designed electronic newsletter is the perfect way for them to see your message. And, there is no reason to fear the newsletter! They can be fun and simple to develop. Email software continues to get smarter and easier to use. Most programs now have automated features that can help you increase readership as well as target different audiences. Join Amy Numbers from AOE for this 15-minute presentation where we will discuss the top 10 tips for creating a newsletter your audiences will want to read.

As we enter the fall season, many of us move into strategic planning and budgeting time! Since we get many questions during this timeframe related to what is trending in marketing, AOE has assembled a quick top 10 list to help guide your efforts.

What does accessibility mean and why does it matter? In the context of design, accessibility means that everyone, regardless of ability, can experience and enjoy the print and digital content you put out there. In this 15-minute webinar, AOE Director of Design Lindsay Chelf goes over why accessibility is important, designing with disabilities in mind and how to create accessible content for your marketing communications.

Is your content making its way through the clutter in this digital-first era? With all the marketing challenges out there, including evolving media platforms, competition and uncertainties in determining the right content, AOE knows that it’s harder than ever to put out the right messages. Here are the top five marketing trends to help you maximize your messages for the upcoming year.

Environmental, Social and Governance (ESG) reporting has ramped up in all areas of concrete construction. Join Kim Spahn from the American Concrete Pipe Association, Brian Gallagher from Graycor and Chris Mason from Votorantim Cimentos for an informational chat on the challenges they are seeing in data collection as well as recommendations on the best methods to convey the results.

Learn why podcasts have taken off even more during the pandemic and how you can easily become part of the movement. We will guide you through what to do and not to do, who should deliver podcasts in your company, and what you need to do to get started. Join AOE President Kimberly Kayler for this quick 15-minute session!

Webinars provide a great format for showcasing your organization’s expertise as well as focusing on a specific topic or industry trend. In this short information video, AOE Vice President of Operations Amy Numbers discusses eight steps to hosting a successful webinar and highlights some 2022 webinar trends.

Those of us working for non-profits or serving in leadership roles for our industry associations are familiar with the importance of antitrust laws and best practices. However, could you use a tune-up? Have the statutes, designed to protect consumers from predatory business practices and ensure fair competition, changed in recent years? Andrew Klevorn, an experienced antitrust attorney and counselor, will help you brush up on your antitrust knowledge. He will provide a quick overview of how the laws are applied to a wide range of questionable business activities, including market allocation, bid rigging, price fixing and monopolies.

Join Kimberly Kayler, AOE president, as she sits down with longtime friend and colleague Brian Gallagher to discuss his new book, “Building Success: Strategic Planning for Construction Industry Leaders.” This book is a masterclass in strategic planning, offering a clear blueprint for those at the helm of construction organizations, from growing family businesses to established corporate entities. It includes universally relevant strategies and adaptable techniques meticulously crafted to steer your company toward intentional growth and enduring success. The book provides a comprehensive overview of essential tools and methodologies necessary for the development, implementation, execution and continual monitoring of a strategic plan. It addresses the challenges and risks inherent in the construction industry, demonstrating how strategic planning is pivotal for growth, operational efficiency, optimal resource allocation, risk management and sustainable expansion. Embrace the principles within to ensure intentional growth and the long-term prosperity of your construction organization. Find the book here: www.construcitonstrategicplanning.com or www.brianpgallagher.com. Be sure to read our blog on our website: https://www.aoeteam.com/post/building-success-strategic-planning-for-construction-industry-leaders

Created by OpenAI, ChatGPT is an advanced AI language model that burst onto the scene November 2022. The AI tool uses natural language processing algorithms and GPT-3 technology to create large amounts of content at a fraction of the cost and time it would take a human. In this AOE Digital University Webinar series, Janice Clines, AOE marketing manager, sits down with Vikki Sicaras, AOE account manager, and AOE clients Brian Gallagher, vice president of corporate development at Graycor, and John Glumb, senior managing director of operations at the American Concrete Institute (ACI), to discuss chatbot technology—specifically ChatGPT—and how they are using it.