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A microsite can be a key part of a major marketing campaign, providing tailored, specific information and simplifying calls-to-action. So, for AOE’s client American Concrete Pavement Association, we designed and developed content for the microsite ConcretePavementWeek.org. This site promotes the ACPA’s inaugural Concrete Pavement Week, scheduled to take place June 28 to July 4, 2026. The event highlights the role of concrete pavement in delivering durable, sustainable roadway

AOE's Kristin Dispenza, Senior Account Manager, attended the American Concrete Pavement Association (ACPA) 2026 Mid-Year Meeting from June 2-4 at the Grand Traverse Resort in Traverse City, Michigan. The event drew representatives from across the concrete industry for education sessions, updates on the current state of the industry and discussions to help shape the organization's future direction. Committee work included an in-person Marketing Committee meeting, where AOE rem

In conjunction with the GLCPC Spring Summit, AOE also hosted an AOE Leadership Summit on May 13 in downtown Indianapolis. This pre-summit event brought together industry professionals for a focused day of learning and leadership development. The agenda featured a range of engaging sessions, including Marketing Audience Insight for the Concrete Professional presented by Drew Burns, Director of Client Strategy for AOE; Defining a Strategic Board by Bryce Barker, Director of Ass

Held on May 14 in downtown Indianapolis, the Summit brought together Great Lakes Cement Promotion Council (GLCPC) members and industry partners for a dynamic and informative event. The gathering began with a welcome reception the evening prior, sponsored by AOE, creating an opportunity for networking and setting the tone for a full day of collaboration and knowledge sharing. The agenda featured a series of timely and impactful discussions, beginning with organizational update

Bryce Barker, Director of Association Management Services for AOE, recently had the opportunity to speak at the Ohio Society of Association Professionals (OSAP) Annual Conference in Huron, Ohio, where she connected with association leaders from across the state. Her session, Mastering Association Governance: Insights from the Boardroom, focused on helping association leaders strengthen governance practices and board engagement. Attendees gained a better understanding of what

At the ACPA Chapter/State Committee Mid-Year Meeting in Lexington, Ky., state chapter executives gathered for a three-hour strategic planning workshop led by Drew Burns, AOE’s Director of Client Strategy. The session walked attendees through the core elements of an effective strategic plan, including mission, vision, goals, objectives, tactics and metrics. Drew also covered stakeholder engagement, data collection, KPI development and facilitation techniques for productive boa

We're thrilled to welcome Kendra Trader to AOE as our new Marketing Coordinator! Kendra is a creative content professional who specializes in video production, bringing hands-on experience in short-form video editing, social media content development and platform research. She's built an impressive portfolio through some freelance work and self-directed projects; Kendra will be a fantastic addition to our team. Please join us in giving her a warm welcome!

Getting out of the office to visit the concrete industry is always a highlight. Last month, the AOE team visited the Rinker Materials plant in Greenfield, Indiana. We had an incredible time seeing the operations up-close and learning directly from the people who make it happen every day. A special shout-out goes to the fantastic Greenfield crew who led our tour. Thank you for making us feel so welcome and for taking the time to share your expertise with us. We truly appreciat