Blog

Kari Moosman

Planning Needed for Sustainability Communications

There are a variety of ways to measure the success of an organization – its financial health, its longevity through good times and bad,...

Katherine Merry

We’re Entering the Age of the AI Chatbox. What Does This Mean for Marketers?

“I am ChatGPT, a large language model developed by OpenAI. I have been trained on a vast corpus of text data and use natural language...

Elec Izenson

Spring Cleaning for your Social Media Strategy

Chances are your social media programs are running on autopilot at this point. You develop and post content, maybe even pull and look at...

Vikki Sicaras

Confused by Facebook business page updates?

If you received a message from Facebook that you will no longer have the option to switch your business page back to the “classic Pages...

Lindsay Chelf

What does ESG Mean for Your Organization?

There are a variety of ways to measure the success of a company – its financial health, its longevity through good times and bad, the...

Laura Merritt

Marketing and Communication Trends in 2023

During a recent webinar hosted by Meltwater on trends in marketing and communication in 2023, presenter Davitha Tiller of Red Havas US...

Vikki Sicaras

The Pros and Cons of TikTok

Since its inception nearly seven years ago, TikTok has taken the world by storm. The short-form video-sharing app has more than 1 billion...

Kristin Dispenza

Do Press Releases Still Work?

The basic function of a press release is to communicate information about your organization, be it a change in leadership, a new product...