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Modern PR tactics have shifted from traditional media relations to a social-first approach, where discovery and engagement happen primarily on platforms like TikTok, Instagram and YouTube. In a landscape where social media is the primary gateway for news, successful public relations strategies must prioritize social discovery, audience demographics and platform-specific emotional context. How is the media landscape evolving in 2026? The media landscape has transformed signifi

The 2025  State of Digital Advertising  report from digital market intelligence company Sensor Tower reveals key trends shaping the global digital ad landscape. U.S. digital ad spend reached $137 billion this year, with social media channels like Facebook, Instagram and YouTube dominating the market. While the report primarily focuses on consumer markets, its insights offer valuable takeaways for business-to-business (B2B) industries, including architecture, engineering and c

In the architecture, engineering and construction (AEC) industry, long-term relationships are the foundation of business development. While attracting new clients is always a goal, the most efficient path to sustainable growth lies in strengthening connections with your existing audience. For 2026, the focus moves from broad expansion to strategic efficiency. This means improving the user experience (UX) by developing a detailed audience strategy built on segmentation, nurtur

Marketing in the architecture, engineering and construction (AEC) industry requires a specific approach. As the digital environment changes, so must our strategies for connecting with clients and showcasing our expertise. The key to success in 2026 lies not in chasing every new technology, but in refining our methods, understanding our audiences deeply and communicating with authenticity. AOE has identified five key trends that will shape how AEC marketers drive growth and bu

During my 30 year tenure in the construction industry, safety has been a constant theme. We’ve worked with clients to help develop safety programs, promoted the benefits of helmets over hard hats, and even worked to streamline programs related to creating a safety culture. As we enter 2026, AOE wants to help tackle another major safety issue our industry is facing—mental health.  Simply, the construction industry is facing a mental health crisis. Did you know that constructio

You're running ads and sending emails. You might have even launched a polished new landing page. But the new member sign-ups aren't materializing as expected. What's going wrong? We see this scenario often. Organizations put significant effort into membership drives that seem to follow the playbook but ultimately fall flat. The issue isn't a lack of effort or a small budget. The problem is a lack of relevance. This is the primary reason most membership campaigns fail. They ar

To elevate your webinars, you must implement strategies that boost engagement and registration rates. This involves using creative titles, structuring content into series, increasing event frequency, and incorporating interactive elements like polls and breakout sessions to transform passive viewers into active participants. Webinars have become a crucial component of B2B marketing, but their growing popularity presents a significant challenge: standing out. With numerous vir