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Editor’s Note: AOE believes in using our platform to share valuable information that benefits the health and wellness of our industry. To that end, we have featured information about the Construction Mental Health Alliance  (CMHA) each month this year in our newsletter. AOE is a volunteer for and sponsor of CMHA. This month we are covering the important topic of fatigue management.  In the construction industry, where precision and safety are paramount, fatigue is a silent bu

Difficult conversations are an inevitable part of leadership. Whether it's addressing a performance issue, discussing burnout , navigating a disagreement or holding someone accountable, these moments can feel daunting. However, with the right approach, they can also be opportunities to build trust, credibility and stronger relationships. I recently attended a lunchtime webinar from a colleague, Michelle Gilbert  who shared four simple yet powerful steps to help tackle tough c

Artificial intelligence (AI) is quickly becoming a fundamental part of modern marketing. Its integration into daily workflows is no longer a question of "if" but "when and how." As marketing teams navigate this shift, understanding the current landscape of AI adoption, its benefits and its inherent challenges is crucial for staying competitive. This post, the first in a three-part series on maximizing ROI with AI, will explore the initial stage of the AI journey: adoption. Dr

The way architecture, engineering and construction (AEC) firms show their value is changing. While project sheets and technical whitepapers still matter, the ways to catch and keep audience attention are shifting. In 2026, using video and podcasting stands out as a practical way for AEC marketers to show expertise, share meaningful stories and connect with clients in a more direct way. This article is an extension of the AOE 2026 Marketing Trends report .  We wanted to break

By: Brian Wheeler, Managing Director, Communications and Marketing, ACI Many marketers face a frustrating battle when they step into the boardroom. They bring data, creative ideas and growth projections. The finance team, however, often sees only a line item that reduces profit. This fundamental disconnect stems from deep-rooted accounting standards and ways of working. Marketing is classified as a cost rather than a capital expenditure (CapEx). This single classification sha

In the first part of this series , we explored how artificial intelligence (AI) is reshaping the public relations (PR) landscape. We discussed the industry's migration from tactical execution to high-level strategic oversight and weighed the efficiency gains against risks like misinformation and the loss of human touch. While the impact of AI is clear, the practical path forward often remains elusive for many. Part two bridges that gap by outlining the key components of an op

For decades, the application of artificial intelligence (AI) in creative and strategic fields like public relations (PR) seemed remote. The industry's first encounter with AI was modest, involving rule-based systems for basic automation. These early tools helped professionals manage media databases, track keywords in news clippings and streamline tedious administrative tasks, offering a foundational layer of efficiency. PR is undergoing a fundamental shift that moves practiti