Kimberly KaylerWhat is Succession Planning? Succession planning is a frequent topic for which AOE clients ask guidance. With so many retirements coming up in our industry, as well...
Vikki SicarasMake old content new again – and extend its reachRecycling isn’t just for the environment! Most of us are overworked and have tight budgets. As marketers, how can we achieve maximum...
Kimberly KaylerCustomer Segmentation: Key to client relations and sales process development Customer segmentation has long been a standard in the retail and automotive industries. For example, there are countless examples of car...
Kari MoosmanCommunicating ESG Data EffectivelyThe construction industry’s latest reporting requirement addition is the disclosure of environmental, social and corporate governance...
Lindsay ChelfSupporting Employees with Invisible DisabilitiesWhen you hear the word “disability,” what comes to mind? For many people, they imagine someone using a wheelchair, or a group of people...
Lindsay ChelfWhat Makes a Logo Effective?Think of the last time you wanted to make a good first impression on someone, such as prospective employer, a new client or a potential...
The AOE TeamConstruction Forecast for 2022By: Michigan Concrete Association Today's construction industry is facing many challenges including rising material costs, material...
Phil LedentArtificial Intelligence in Construction By Phil Ledent, Executive Director of MIM (Editor's note: MIM is an AOE client) When the topic of artificial intelligence (AI) enters...