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Do more with less. The list keeps getting longer. How do we tackle? Multi-tasking to the rescue, right? Most people believe multi-tasking helps them get more done. Neuroscience says otherwise. The brain can only fully concentrate on one task at a time, and what feels like multi-tasking is actually rapid task-switching—a process that drains mental energy, slows decision-making and erodes the quality of work. Learning why the brain resists divided attention as well as the costs

Planning your next event? A successful event needs more than a strong agenda – it needs a promotion plan. These seven strategies can help build awareness, encourage registration and keep your audience engaged before, during and after your event. Whether the gathering is in-person, virtual or hybrid, these seven ideas can make all the difference in your event’s success. (Don’t forget to incorporate your branding, such as logos and brand colors, into all of the event promotion

Most organizations are sitting on more event revenue than they realize. Not because they need more sponsorships to sell, but because they're approaching sales conversations the wrong way. When discussions start with packages instead of partner goals, valuable opportunities are often left untapped. Exhibitors, sponsors and advertisers don't invest in your event to fill booth space. They invest to achieve a business goal (e.g. generate leads, launch a product, reach a new audie

Waiting until an engineer, architect or project leader reaches senior ranks to prepare them for media interviews wastes years of potential growth. Starting media training earlier in a career helps professionals develop authentic storytelling skills, builds confidence on camera and equips them to guide conversations rather than simply react to questions. For decades, AEC firms have followed the same playbook: reserve media training for the executives who have already earned

Your logo is often the first impression someone will have of your organization, so a poorly designed one can have a significant impact on your business success. If it’s too dated, you may discourage potential employees from wanting to work for you. Too boring, and you blend in with all the other organizations out there vying for your audience’s attention. Too reliant on trendy design fads, and prospective business partners won’t take you seriously – plus, trend-driven logos c

Why the strongest strategic plans use multiple lenses to understand what’s changing, why it matters, and what to do next. Strategic planning begins with understanding the environment in which an organization operates. Yet today, that environment rarely remains static. AI and other emerging technologies, shifting customer expectations, economic uncertainty, regulatory changes, and new competitors can reshape the landscape faster than an annual planning cycle. That makes env

Did you know that you can do more with QR codes than just direct users to a website, start an email or send a payment? The next time you need a brochure, sign or other piece of marketing material designed, keep these lesser-known uses in mind! Dial a phone number Save time (and potential misdials!) by creating a QR code that dials a phone number for the person who scanned it. Open a map Need to direct someone to a specific location? A QR code linking to a location’s latitude

Traditional in-person media events have grown harder to justify as newsrooms shrink and journalists' time becomes scarcer. Virtual briefings—like current events briefings and "get smart" educational sessions—offer PR professionals a lower-cost, higher-reach alternative that keeps organizations visible to reporters without the logistical and ethical complications of hosting them in person. For decades, the relationship between organizations and the press was built around a sim