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Your logo is often the first impression someone will have of your organization, so a poorly designed one can have a significant impact on your business success. If it’s too dated, you may discourage potential employees from wanting to work for you. Too boring, and you blend in with all the other organizations out there vying for your audience’s attention. Too reliant on trendy design fads, and prospective business partners won’t take you seriously – plus, trend-driven logos c

Why the strongest strategic plans use multiple lenses to understand what’s changing, why it matters, and what to do next. Strategic planning begins with understanding the environment in which an organization operates. Yet today, that environment rarely remains static. AI and other emerging technologies, shifting customer expectations, economic uncertainty, regulatory changes, and new competitors can reshape the landscape faster than an annual planning cycle. That makes env

Did you know that you can do more with QR codes than just direct users to a website, start an email or send a payment? The next time you need a brochure, sign or other piece of marketing material designed, keep these lesser-known uses in mind! Dial a phone number Save time (and potential misdials!) by creating a QR code that dials a phone number for the person who scanned it. Open a map Need to direct someone to a specific location? A QR code linking to a location’s latitude

Traditional in-person media events have grown harder to justify as newsrooms shrink and journalists' time becomes scarcer. Virtual briefings—like current events briefings and "get smart" educational sessions—offer PR professionals a lower-cost, higher-reach alternative that keeps organizations visible to reporters without the logistical and ethical complications of hosting them in person. For decades, the relationship between organizations and the press was built around a sim

At last month's ASAE Annual Meeting and Exposition, one takeaway echoed through almost every executive session: the association environment is evolving faster than ever. Just as those of us in the architecture, engineering, and construction (AEC) space must continuously update technical standards to stay relevant, leadership styles must adapt too. The skills that brought someone into the CEO seat five years ago aren't necessarily what will keep them successful today. Modern l

A few years ago, "quiet quitting" dominated workplace conversations. Employees were doing the bare minimum, disengaging without ever formally checking out. The story has since shifted. The bigger threat today isn't the employee who stops trying. It's the one who keeps going, while quietly running on empty. This is silent burnout. Unlike traditional burnout, which often ends in absence or resignation, silent burnout hides in plain sight. Silent burnout is a low-visibility form

There is a particular type of uncertainty that comes with starting a new job. Even if a new employee feels qualified, experienced and motivated to contribute, there is doubt that comes with not yet knowing the inner workings of a company. Organizations are known to spend considerable time and resources on structured onboarding, but that preparation tends to fall short when it comes to questions about communication, culture and processes. These answers do not live in documenta

When professionals move into leadership roles, the capabilities that earned them recognition rarely match what the role demands most. Technical expertise and individual performance may lead to promotion, but managing people, navigating organizational dynamics and thinking strategically require a different set of skills. Leadership mentoring helps bridge that gap by providing emerging managers with guidance, perspective and real-world insight that experience alone often cannot