Spotlight on AOE’s PR Practice Group

At AOE, our Practice Groups are key to both fostering our team’s expertise and delivering exceptional results for our clients. These groups encourage skill development, collaboration and cutting-edge thinking, helping us stay ahead in an evolving industry. This month, we’re proud to introduce our PR Practice Group and highlight how its work supports our clients’ success.

The purpose of the PR Practice Group

Public relations is about more than just media coverage; it’s about building meaningful connections and shaping narratives that elevate our clients’ brands. AOE’s PR Practice Group is dedicated to understanding the trends and best practices involved in helping clients tell their stories in impactful ways. Working to educate our team members on topics like media relations, content marketing and strategic marketing planning, this group ensures our clients aren’t just part of the conversation but leading it.

What the PR Practice Group does

The AOE PR Practice Group is focused on continuously honing the skills and expertise of our team, which allows us to deliver exceptional results for our clients. Here’s how our commitment to building team expertise in key areas translates into client success:

• Media relations

  Our team engages in ongoing training and collaboration to master the art of media relations. By perfecting skills like writing compelling press releases, coordinating media interviews and organizing seamless press conferences, we are always ready to help clients gain the visibility they deserve. Team members also stay sharp by crafting pitches that resonate with editors and assembling press kits that polish our clients’ messages. We maintain detailed databases of the industry’s leading editors and influencers and have access to some of the best technology platforms supporting database assembly. These efforts equip our team to create strategic media coverage that positions our clients as leaders in their industries.

• Content marketing

  Internally, we focus on honing the skills and industry knowledge that support development of creative, high-quality content that informs and inspires. Through brainstorming and peer-to-peer learning, our team refines its ability to craft impactful blogs, thought leadership pieces, white papers and marketing tools such as one-pagers. These skill-building efforts translate directly into helping our clients establish themselves as authoritative voices, tapping into the rising demand for meaningful, educational content.

• Strategic marketing planning

  Crafting coordinated and goal-driven marketing strategies requires both innovation and precision. Our team dives deep into case studies, market trends and collaborative planning exercises to strengthen its approach to long-term campaign development. These skills allow us to guide clients in delivering clear, cohesive messages around milestones, annual objectives, or key initiatives, ensuring maximum impact over time.

• E-newsletters and digital outreach

  Designing engaging newsletters and crafting effective digital campaigns are essential tools in our PR toolkit. By regularly exploring new techniques in layout design, content creation and optimization, our team sharpens its ability to connect clients with their audiences in meaningful ways. These skills ensure we can help clients create messages that captivate their readers and drive results.

Why AOE's PR Practice Group stands out

At AOE, we take pride in our unique approach to public relations. By combining a deep understanding of journalism’s roots with a forward-looking perspective on trends like digital marketing and multimedia, we bring both expertise and innovation to every project. Whether we’re engaging directly with trade publications or exploring new platforms like podcasts, our team understands how to reach audiences where they are.

Real results, proven success

The PR Practice Group’s work speaks for itself, with award-winning campaigns driving progress across industries. Highlights include:

• The 2025 Hermes Creative Strategic Campaign Gold Award for the IGGA series “Back To the Future; Concrete’s Role in Preserving the Interstate System”.

• The 2025 Communicator Award of Distinction for a PTI campaign on “Stronger Standards. Exceptional Structures”.

• The 2024 Hermes Creative Strategic Campaign Platinum Award for the ACPA’s campaign “Concrete Pavement’s Role in a Sustainable, Resilient Future”.

This recognition shows not only the creativity and excellence of our team but also the results we deliver for our clients. See more award winning projects here.

Looking ahead together

The PR Practice Group embodies what AOE’s Practice Groups are all about: advancing expertise, fostering collaboration and driving results that matter. With a focus on building connections and delivering value, it serves as a vital resource for both our clients and the industries we serve. By staying ahead of industry trends and leveraging innovative strategies, we’re able to support clients in navigating challenges, maximizing opportunities and positioning themselves as leaders in their fields. Whether it’s driving greater brand recognition through a high-impact campaign or ensuring clients receive the tools and resources they need to shine, our team is dedicated to delivering success.

We’re excited to continue leveraging the talent and innovation within this group to support our clients’ goals. If you’re curious about how AOE can elevate your communications strategies, we’d love to connect and explore ways to help you succeed.