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How to inspire AEC leadership to care about marketing
Getting leadership to value marketing can feel like an uphill climb. A recent SMPS webinar, "How to inspire AEC leadership to care about marketing," offered practical ways to change that. Here are the takeaways worth carrying back to your team. Know your differentiators and revisit them often You cannot sell what makes your firm special if you have not defined it. The webinar stressed that differentiators are rarely generic. They come from digging into who your clients are, w

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Cross-functional mentoring for career expansion
Just as it is important to have a mentor who is further along than you in your particular field, it is also beneficial to be mentored when learning a new skill that is outside of your current job scope. This is called cross-functional mentoring. This is the third installment of our four-part series on workplace mentoring. In part one Laura Merritt examined the lifelong nature of mentorship and why the need for guidance does not expire at any career stage. In part two Kendra T

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The importance of adapting to a changing industry
The construction industry is traditionally known for steady, step-by-step progress. We like proven methods, predictable outcomes and standards that keep things exactly where we put them. But over the last few years, the landscape has shifted beneath our feet. The push to lower the carbon footprint of our buildings and infrastructure has moved from a progressive design goal to a baseline business requirement. Today, developers, architects, hyperscalers and public agencies expe

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