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AI assistants now sit between your organization and the people searching for answers about your work. For every search query, topline results are now returned by chatbots that base their answers on sources they trust. The question for every marketing team in the concrete and construction sector then becomes: is your content among those sources? A recent Muck Rack report, "What Is AI Reading?" (May 2026), analyzed the citations AI systems generate across millions of queries. P

Getting leadership to value marketing can feel like an uphill climb. A recent SMPS webinar, "How to inspire AEC leadership to care about marketing," offered practical ways to change that. Here are the takeaways worth carrying back to your team. Know your differentiators and revisit them often You cannot sell what makes your firm special if you have not defined it. The webinar stressed that differentiators are rarely generic. They come from digging into who your clients are, w

Just as it is important to have a mentor who is further along than you in your particular field, it is also beneficial to be mentored when learning a new skill that is outside of your current job scope. This is called cross-functional mentoring. This is the third installment of our four-part series on workplace mentoring. In part one Laura Merritt examined the lifelong nature of mentorship and why the need for guidance does not expire at any career stage. In part two Kendra T