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How AI and human expertise are redefining research

  • Writer: Emily Emanuelsen
    Emily Emanuelsen
  • Jul 3
  • 2 min read

Research has always been critical for informed decision-making, but the explosion of data and tighter deadlines have made the process increasingly challenging. Artificial Intelligence (AI) is transforming the research process by streamlining workflows, locating reliable sources faster and supporting high-quality outcomes. By combining AI with human expertise, researchers can achieve a powerful balance of efficiency and innovation.


In-depth research, also called “deep research,” involves analyzing vast datasets to generate actionable insights. While essential for critical decisions, the traditional process can be time-consuming and labor-intensive. AI simplifies this by automating data collection, organizing information and identifying patterns within complex datasets. It also enhances data visualization, making findings more accessible to stakeholders through clear and engaging visuals.


Despite its strengths, AI cannot replace human expertise. Researchers are essential for interpreting nuanced topics, validating accuracy and ensuring ethical standards in the use of data. They also provide the critical thinking and narrative-building that AI lacks, creating coherent and credible results that go beyond algorithmic outputs.


To maximize the potential of AI, organizations should adopt workflows that integrate tools with expert oversight. This includes using AI for tasks like data gathering and visualization while relying on human judgment for strategic framing and refining outputs. Effective collaboration ensures AI-generated insights are accurate, meaningful and aligned with research goals.


For example, consider this scenario:


You are tasked with conducting research for a bridge construction project. Using AI-powered databases, you analyze the properties, costs and sustainability of materials like steel and concrete, while predictive analytics assess their performance under environmental conditions. Generative design software helps you explore optimized bridge concepts, and natural language processing tools review and summarize local regulations to ensure compliance. To evaluate environmental impact, you use AI modeling to identify potential risks to ecosystems and suggest design adjustments to mitigate harm.


To ensure accuracy, you cross-reference data from multiple sources, such as academic journals and government reports, while consulting industry experts for additional insights. AI-driven alerts keep you updated on advancements like smart infrastructure technologies, which you incorporate into the project. Ethical considerations guide your process, with anonymized data collection and public sentiment analysis informing decisions to address community concerns. By combining AI tools with expert input and ethical practices, you develop a comprehensive and informed plan for the bridge construction project.


The future of research lies in human-AI collaboration. By leveraging AI to handle repetitive tasks and enhance efficiency, researchers can focus on delivering impactful, high-value work. Organizations embracing this partnership will unlock new possibilities, driving better outcomes while maintaining the integrity and depth that only human expertise can provide.


If you are interested in learning how to use AI to streamline your research projects, contact the AOE team. We have team members who are experienced in AI who would be happy to talk with you.

Brian Gallagher

Marketing Committee Chair, National Steering Committee

"The 2025 Concrete Industry Management (CIM) Auction at World of Concrete shattered all previous records! Our partners at AOE were essential in helping the National Steering Committee promote the Auction. For more than 17 years, we’ve counted on AOE to help support our public relations, social media and marketing efforts to promote the Auction and the CIM program. The AOE team was, and continues to be, an important part of our success."

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