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  • Writer's pictureLaura Merritt

It’s a revolution! How AOE is leveraging AI

Artificial Intelligence (AI) is revolutionizing industries across the globe, and the building, design and construction industries are no exception. This is why AOE has chosen to collaborate with the industry-leading artificial intelligence (AI) platform Jasper. We embrace new technologies, including AI, and are leveraging our expertise to enhance the quality and efficiency of our services, ultimately benefiting our clients.

One thing we should mention before you read another word is that, while AOE is using our chosen AI platform as a means of brainstorming, outlining and even researching, these services do not replace our skills and experience in strategy development, journalistic writing and targeted content creation.

The industries we serve have always been at the forefront of technological advancements. Yet, the integration of AI marks a new era of innovation and efficiency. We aim to shed light on how AOE uses AI as a tool to enhance our work while maintaining the high level of expertise and creativity that our clients have come to expect.  AI is certainly a valuable asset in AOE’s toolbox. However, it is just one of many tools we employ to deliver top-notch services. Here are some examples of how we are integrating AI to best serve our clients:

  • AI in research: Market research is essential for attracting new clients and customers, as well as retaining existing ones. AOE is now using AI to create targeted marketing campaigns that resonate with our clients’ audiences. AI can analyze customer data to identify preferences and trends, such as personas, assisting AOE in creating personalized marketing messages. For instance, AI can identify which types of content are most popular with a client’s audience, allowing for more effective marketing campaigns. Tools like Jasper AI and Google allow AOE to gather and analyze data quickly and efficiently. This is particularly useful for competitive analysis, enabling AOE to stay ahead of industry trends and competitors. For instance, AI can sift through thousands of documents to find relevant information, saving valuable time and resources.

  • AI in idea generation: Generating innovative ideas is a key component for those sectors represented by our clients. AOE uses AI tools to brainstorm and develop new concepts. These tools can analyze vast amounts of data to identify trends and generate ideas that might not be immediately obvious. For example, by analyzing previous projects and current market trends, AI can suggest new design elements that could set a project apart from the competition.

  • Outlining content with AI assistance: Creating high-quality content is essential for engaging clients and stakeholders. AOE uses AI tools to assist with outlining and structuring content. For instance, when preparing for a webinar, podcast or meeting, AI can help create a comprehensive outline that covers all the key points, making the discussion more focused and productive.

  • AI in Data Analysis: Data analysis is a critical aspect for many of our clients. AI tools can analyze large datasets quickly and accurately, providing valuable insights that inform decision-making. AOE uses AI to analyze project data, identify trends and make predictions. For instance, AI can analyze data from previous projects to predict the success of new initiatives, helping AOE and the client make informed decisions.


If AI can do all this, why do you need AOE?

While AI is a powerful tool, it is not infallible. Human review is essential to ensure the accuracy and quality of AI-generated content. It should once again be stressed that AOE employs AI only when it makes sense from a research, analysis and outlining standpoint. We don’t simply ask AI to do our work as we know that the content would likely miss the mark. AOE takes pride in developing strategy and content that addresses the needs for your target audience. We meticulously review all AI-generated content to verify its accuracy and alignment with client goals. This human touch ensures that the content is not only accurate but also resonates with the target audience. For example, an AI-generated report on market trends is reviewed by an expert at AOE to ensure that the insights are relevant and actionable.

AI can sometimes produce content that is misleading or inaccurate. AOE takes this risk seriously and has implemented strict review processes to mitigate it. All AI-generated content undergoes rigorous scrutiny to ensure that it does not misrepresent facts or create false narratives. This is particularly important for the industries we serve, where inaccurate information can have severe consequences. For instance, an error in a structural analysis report could lead to safety issues, making human oversight crucial.

Navigating the complexities of AI requires a nuanced understanding that goes beyond the capabilities of automated systems. AOE brings a wealth of expertise and a holistic approach to AI integration that ensures not only the successful implementation of these technologies but also their optimal use and alignment with your business goals. The industries we serve are inherently intricate, involving multifaceted projects that demand precise execution and innovation. AOE’s comprehensive knowledge of both the sectors and AI technologies enables us to identify the most effective AI applications for specific needs, ensuring that these tools are employed strategically to deliver tangible benefits.

Moreover, AI’s potential is maximized when it is continuously monitored and fine-tuned by experts who understand its limitations and capabilities. AOE provides this critical oversight, bridging the gap between automated insights and human judgment. This ensures that AI-generated results are not just accurate but also actionable and relevant, tailored to the unique requirements of each project. With members of our team AI-certified, AOE is able to harness AI for competitive analysis, data-driven decision-making and trend prediction, empowering our clients to stay ahead in a rapidly evolving industry landscape.

Can’t I Just Have My Intern Generate Content?

With any new technology, there is often a suggestion to just have the “young people” or the intern figure it out. We heard this a lot when social media came into the fold of marketing options. While leveraging AI to generate content in-house might seem like a cost-effective and efficient solution for many businesses, there are several reasons why this approach may not yield the desired outcomes when compared to partnering with AOE. First, achieving high-quality AI-generated content requires more than just access to advanced tools; it demands a deep understanding of how to configure and fine-tune these tools to align with specific business goals and industry standards. This is why AOE's team members provide Jasper with important elements including the client’s “Voice” (the tone and style of the client’s website or branded content) and Knowledge Base (stored information related to the client’s product, company and people) to ensure the generated content is tailored specifically to the client. Without this expertise, businesses risk producing content that is generic, inaccurate or not in line with their brand voice and objectives.

Second, the quality assurance processes that come with professional AI integration cannot be overlooked. AOE employs rigorous review mechanisms to ensure that all AI-generated content is accurate, relevant and free from biases. While AI can automate many tasks, human oversight is crucial for verifying the nuances and contextual appropriateness of the content—a step that may be neglected in a DIY setup.

Finally, businesses may underestimate the ongoing maintenance and updates required to keep AI tools running effectively. AOE’s AI-certified team members continually monitor and update AI systems to adapt to new data, trends and technologies, ensuring sustained performance and relevance. This level of upkeep can be resource-intensive and is often beyond the scope of internal teams, diverting focus away from core business functions.

In essence, while DIY AI-generated content may appear appealing, the lack of specialized expertise, rigorous quality assurance, and comprehensive maintenance can lead to suboptimal results. Partnering with AOE ensures that businesses can fully leverage the potential of AI without compromising on quality, accuracy, or strategic alignment.

When considering the integration of AI into your business processes, partnering with AOE, who is already collaborating with industry-leading AI platform Jasper, offers numerous advantages over navigating the AI landscape independently. Firstly, cost efficiency is a vital factor. Although free AI tools might appear economical at first glance, they often lack the advanced features and customizability required for sophisticated applications that are crucial to your industry. AOE’s partnership with Jasper means that clients gain access to premium and cutting-edge AI capabilities tailored to meet their unique needs at a fraction of the cost associated with procuring and maintaining such advanced tools independently. This guarantees more precise, actionable insights, and a competitive edge in the market.

Moreover, the hidden costs associated with DIY AI implementations can be substantial. These include the time and resources required to train personnel, the continuous need for software updates and the potential risk of maintenance downtimes. AOE eliminates these concerns by providing a seamless integration of AI tools, backed by experience and ongoing support. Our team ensures that AI systems operate optimally, allowing clients to focus on their core business functions without distraction.

Want to Learn More?

AOE offers a combination of cutting-edge AI and other technologies, providing a tailored approach that ensures efficient, high quality and innovative service for our clients. From cost efficiency and high-quality features to expert support and scalability, AOE leverages the full potential of AI technology safely and effectively (read AOE’s AI policy here). This strategic collaboration not only mitigates risks but also unlocks new opportunities for innovation and growth. We’d love to show you how our platform and process works and provide insights into the power of AI for your marketing programs.  Reach out to learn more.


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