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Because generative artificial intelligence (AI) is new to most of us, knowing all the benefits and risks We addressed some of these in the first part of this series, What You Should Know about Generative AI ASAE offers associations five legal issues to consider when using generative AI. Data privacy. Intellectual property is a key legal issue that associations must consider when using AI. Contact AOE to learn how we can help you navigate the complexities of generative AI.

into an AI tool. AI and Technology in Business Many marketing uses for AI exist. This is only a few of the many business uses for AI. And be a part of the AI revolution. Partner with us on an AI pilot project and see what we can do for you with AI!

Artificial intelligence (AI), no longer a distant concern for organizations, is shaping cyber risks in AI doesn’t invent new threats; it intensifies the ones already present. Prepare for AI-driven crises.   Build AI literacy.  Train employees to recognize AI-powered threats and follow protocols. AI threats demand board-level attention and cross-functional collaboration.

The rise of generative AI platforms like ChatGPT and integrated search features such as Google's AI Overviews Research shows that AI usage can stimulate further search activity. These include Google's AI Overviews and other featured snippets. Treat AI as a member of your marketing team. The transition to an AI-first discovery model is well underway.

Ensuring Responsible Use of Artificial Intelligence Artificial Intelligence (AI) is no longer a far-off You may wonder if AI is replacing our team members. While AI can aid in various tasks, including preparation for meetings or podcasts, it is essential to All AI-generated content must undergo human review. educating our team members about the latest developments in AI.

In addition, the rise of AI presents both opportunities and risks. The quality  of data fed into AI models is critical. Without this foundation, any insights derived from AI are unreliable. AI, in particular, is becoming an essential tool when used with human oversight. But how can AI be used in PR measurement?

Experiment and learn with AI. Use different AI tools to understand their capabilities. Q: Can AI replace human PR professionals? A : No, AI serves as a co-pilot to enhance, not replace, human expertise. AI won't replace PR professionals, but it will transform the way we work . In short, AI will change the  how  of PR, but it won’t replace the  who .

The rise of artificial intelligence (AI)-powered search tools, including conversational platforms like ChatGPT and integrated features like Google's AI Overviews, is changing how users find information. Data suggests that referrals from AI-driven search are highly valuable, with some studies indicating AI models are better able to read and use content that is well-written and easy to understand. AI is no longer viewed as an emerging trend but has become an established tool that shapes marketing

As digital tools and AI become more integrated into our work, the ability to communicate with genuine This documentation will also ensure you can apply that same consistency to any AI assisted work, which Develop a public AI policy: As AI tools become more common for tasks like content creation and data analysis AI is no longer a passing topic of conversation. Marketers are now utilizing AI features not just in content generation, but within CRM systems, social

Trend 3: AI-enabled workflows, with authenticity still critical Artificial intelligence tools are now For AEC teams working with limited time and lean resources, AI is a real productivity gain. AOE recommends: Use AI to speed up the work, not to replace expertise. In practice, that might mean using AI to draft outlines, repurpose long-form content into social posts media marketing: understanding and reaching fragmented audiences, telling meaningful stories, using AI

Artificial intelligence (AI) is reshaping marketing messages AI-related messaging has grown exponentially , with U.S. advertisers more than quintupling their spending on AI-focused campaigns since 2023. and ad creatives to promote AI features. These creatives are meeting audiences where their curiosity lies: in searching for innovative AI tools software or AI-enhanced safety protocols.

Optimize content for AI search Press releases may now reach journalists indirectly. AI chatbots, functioning as search engines, retrieve data from your organization’s website or press sites Personalize pitches authentically AI can assist in drafting a pitch, but it cannot replicate a genuine Journalists report receiving and deleting AI-generated emails that lack authenticity. Journalists are less concerned with whether AI assisted in writing your content and more concerned with