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2026 social media trends for AEC marketers - Part 1
Social media marketing in the architecture, engineering and construction (AEC) industry does not look like social media for consumer brands. The subject matter is more technical, and target audiences are usually organizational decision-makers, association members, recruits and/or stakeholders in the built environment, not impulse shoppers. So when a major trends report lands, the real question is not "What's new?" but "What actually applies to my corner of the industry?" It

Vikki Sicaras
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Why we need to make room to wonder
Most teams are great at getting things done. We answer the email, hit the deadline, push the project across the finish line. That kind of drive feels productive, and it is. But somewhere in all that motion, something quieter gets squeezed out: the time to simply think. At AOE, we call that time "wonder." And we have come to believe it might be the most undervalued part of our work. Our thinking here is shaped by the Working Genius model, a leadership framework created by Patr

Bryce Barker
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The house of governance: A framework for stronger associations
Most boards do not fail because of bad people, rather, they fail because of unclear design. When roles blur, when strategy gets filed away after the annual retreat and when committees outlive their purpose, even well-meaning leaders drift into the wrong work. A recent GrowthZone webinar introduced a practical way to diagnose these challenges: the house of governance. This concept reframes governance as a structure you can inspect, room by room, to determine whether it can tru

Bryce Barker
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