Paulina BarboneMar 15Embracing the podcast waveThe rise of digital platforms has paved the way for innovative approaches to media outreach and content creation. As journalists and news...
Elec IzensonMar 15Exploring evolving customer expectationsThree prominent trends have emerged in today’s customer-centric marketing programs: personalization, emotional connection, and seamless...
Elec IzensonMar 15Adapting to the dynamic marketing landscapeChange is the only thing that is constant, especially in the case of marketing. However, there are some tips for dealing with today’s...
Elec IzensonMar 15Exploring influencer marketingIn recent years, influencer marketing has emerged as a formidable force in the B2B arena. According to a survey conducted by Top Rank...
Kari MoosmannMar 15The Roadmap to Carbon NeutralityAmerica’s cement manufacturers have committed to the goal of reaching carbon neutrality throughout the cement-concrete-construction value...