Marketing & Public Relations
BUILD YOUR BRAND WITH MARKETING AND PUBLIC RELATIONS
An advertisement will display your message, but a feature article in the top industry trade publication highlighting your organization’s innovations speaks louder than any purchased medium. The key to a successful public relations program is a keen sense of news, strong writing skills, an ability to communicate technical information in everyday jargon, and relationships with industry editors and your audience. AOE can be involved every step of the way, from researching media calendars, identifying opportunities, creating pitch concepts, writing articles, and getting them placed in the publications your audience reads.