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Marketing & Public Relations

Rely on the experts at AOE to strengthen your brand by handling media relations, content marketing, PR campaigns and more.

Successful marketing requires strategic planning. Then it requires successful implementation.
Enter AOE.

AOE's expertise in public relations, social media, branding and communications is proven.

AOE also offers cutting-edge technology services to meet target audiences where they are and when it matters. Through web content marketing strategies, enhanced search engine optimization, digital advertising and more, we help clients increase their website traffic and achieve top page rankings on search engines. AOE has the technology and experience to help you connect with digital audiences—schedule a free demo today!

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Marketing Company

PR Campaigns

An advertisement will display your message, but a feature article in the top industry trade publication highlighting your organization’s innovations speaks louder than any purchased medium. The key to a successful public relations program is a keen sense of news, strong writing skills, an ability to communicate technical information in everyday jargon, and relationships with industry editors and your audience. AOE can be involved every step of the way, from researching media calendars, identifying opportunities, creating pitch concepts, writing articles, and getting them placed in the publications your audience reads.

Key Resources

Blog

Improve media relations to increase content ROI

By understanding the challenges journalists face, communications professionals can consistently deliver the resources needed to increase clients’ media engagement.

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Blog

Content marketing

What’s the difference between content marketing and social media marketing? The two often go hand-in-hand, but there are some distinct differences.

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Blog

Top marketing trends for 2024

See how artificial intelligence (AI), customer service and surveys, and other trends are making an impact in the marketing world this year.

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Blog

It’s a revolution! How AOE is leveraging AI

Artificial intelligence (AI) is revolutionizing industries across the globe, and the AEC industries are no exception. This is why AOE has chosen to collaborate with the industry-leading artificial intelligence (AI) platform Jasper.

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Blog

How to create a digital marketing campaign

Marketing in a digital-first world involves leveraging online channels and tactics, such as social media, search engines, advertising and content marketing, to reach your audience.

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Blog

Do press releases still work?

Did you know that sometimes a release will earn coverage beyond your expectations, alerting an editor to your in-house expertise and helping them fill slots in their publishing schedule?

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Blog

An editor’s perspective: Content creation and publishing

An interview with AOE's Jessica Porter, who previously worked as an editor of a trade publication and has been a construction-related freelance writer and editor since 2015.

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E-Book

The AI Revolution has Arrived… Are you Ready?

Learn about generative AI, how to leverage it, key legal issues for associations, how AI is transforming the construction industry and more in this AOE e-book.

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E-Book

Enhance Marketing Efforts with a Strong PR Strategy

The public relations industry is changing rapidly, and designing an effective PR strategy is no longer optional for successful businesses. Learn how to evolve and adapt in our e-book.

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Nicole Maher, Executive Director

Concrete Industry Management (CIM) National Steering Committee

“The 2025 Concrete Industry Management (CIM) Auction at World of Concrete shattered all previous records! Our partners at AOE were essential in helping the National Steering Committee promote the Auction. For more than 17 years, we’ve counted on AOE to help support our public relations, social media and marketing efforts to promote the Auction and the CIM program. The AOE team was, and continues to be, an important part of our success.

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© 2026 by AOE. 

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