AOE Digital University
In an effort to help you try new things in 2023, AOE has launching AOE Digital University. A central place to learn key best practices and tips for implementing digital marketing and social media campaigns. Topics presented include Google analytics, website metrics, social media and digital marketing. Content is presented in short videos and blogs, making it easy to earn your AOE Digital University badge!
With more than four billion people using social media worldwide, the question is not whether your organization should have a social media presence but, rather, which platforms you should use.
Marketing in a Digital-First World
Recent studies show the average American now spends more than half of their waking life on digital channels and immersed in technology. We have entered a digital-first world!
To Tweet or Not to Tweet in 2023 Webinar
In this quick five minute webinar Janice Clines, AOE marketing manager sits down with Vikki Sicaras, who is certified in social media marketing and leads our Social Media Practice Group, to answer questions that some of our clients are asking related to Twitter use.
Crisis Communications Planning is Key for Cyber Security
Cyber security and public relations go hand in hand. The need for a crisis plan is essential for today’s cyber security teams. Recognizing the growing frequency of data breaches and other cyber security issues that quickly escalate to the crisis level, Kimberly Kayler, AOE President and Crisis Communication Practice Group Leader, recently sat down with Jenna Fullenkamp, Account Executive with GuidePoint Security, to discuss this important topic.
Digital Data Drive
Google Analytics help measure your website's search traffic and performance. However, knowing the numbers is only half the battle. Without experimentation, direction and action, POWERFUL analytics become POWERLESS. By learning the basics of analytics, AdWords and other tools, you can take the next step in the digital data drive.