AOE Client Holds Record-Breaking Auction at World of Concrete
During the week of Jan. 17-20, members of the AOE team assisted clients with their marketing efforts for World of Concrete including the Concrete Industry Management (CIM) program’s annual fundraising auction. In the months leading up to the auction, AOE worked closely with the auction’s marketing chair, Brian Gallagher, drafting press releases, eblasts, designing featured item flyers and videos, social media content, web and print ads and much more. We were thrilled to hear that this year’s event was the most successful auction to date, raising more than $1.74 million in gross revenue. We are so proud to be part of the success of this event!
“The 2022 Concrete Industry Management (CIM) Auction at World of Concrete set a new record in proceeds. Our partners at AOE were essential in helping the National Steering Committee promote the Auction. For more than 15 years, we’ve counted on AOE to help support our public relations, social media and marketing efforts to promote the Auction and the CIM program. The AOE team was, and continues to be, an important part of our success.”
Marketing Committee Chair
National Steering Committee