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When Superior Materials, a ready-mixed concrete producer in Farmington Hills, Michigan, was expanding their selection of sustainable solutions, they realized they needed to get the word out to their current and potential clients. Providing the sustainable solutions is only half the challenge, informing their market is equally important. To tackle this, Superior Materials turned to AOE for help in spreading the news. AOE began by producing information for a new Sustainability section on Superior Material’s website, which outlines the various options they now offer. The next step was developing a brochure for the sales staff to hand out, describing their sustainable solutions. To spread the word to the media, AOE sent out a press release announcing how Superior Materials is the first to bring sustainable concrete solutions to jobsites in Southeast Michigan. The process hasn’t ended there, AOE is keeping Superior Material’s clients updated and educated by sending out regular e-newsletters on sustainability solutions.