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  • Writer's pictureEmily Emanuelsen

Emojis in Business Communication

World Emoji Day is on July 17, and it is the perfect time to talk about how emojis can be used in a business setting. Emojis are small, digital images or icons used to express ideas, emotions or concepts in electronic communications. Originating from Japan in the late 1990s, emojis have become a universal language in digital messaging and social media platforms. They encompass a wide range of representations, from facial expressions and gestures to objects, animals and symbols. In business communications, emojis can break the monotony of text, create relatability and add nuance, making messages more effective and impactful.


Initially regarded as unprofessional, emojis are now being integrated into everyday professional exchanges due to their ability to add a personal touch, display honesty, and capture attention. In fact, the use of emojis is even acceptable in some business settings. However, it is key to learn more about the pros, cons and best practices so this fun touch doesn’t make your business writing unprofessional.


Pros of Using Emojis in Business
  • Introduces a Personal Touch: One of the standout benefits of using emojis is the ability to add a personal and human touch to digital communications. A simple smiley face or thumbs up can make the recipient feel more connected and valued, fostering a sense of warmth and friendliness that text alone might not convey. This is particularly beneficial in remote work environments where face-to-face interactions are limited, making it harder to express emotions and maintain team cohesiveness.

  • According to the 2019 Emoji Trend Report, 61 percent of employees use emojis at work to better communicate their thoughts and feelings. The report also highlights that the use of emojis can reduce misunderstandings and misinterpretations in written communications, thus enhancing overall workplace efficiency and morale. By integrating emojis into emails, chat messages and even presentations, employees can create a more engaging and supportive work atmosphere.

  • Demonstrates Honesty: In digital communications, tone can be misinterpreted due to the lack of vocal inflection and body language cues. Emojis help convey the sender's intentions and emotions more clearly by providing visual cues that complement the text. For example, a message ending with a smiley face can soften the tone and make it evident that the sender is happy or satisfied. Similarly, a thumbs-up emoji can quickly affirm agreement or approval, while a heart emoji can express love or appreciation. This clarity can reduce misunderstandings and improve overall communication effectiveness, making interactions more personable and relatable.

  • Grabs the Reader’s Attention: In a world where people are bombarded with emails and messages, standing out is crucial. Emojis draw the eye and can make your message more engaging. They act as visual breaks in text-heavy communications, making it easier for readers to digest information. By using emojis thoughtfully, you can make your communication more relatable and memorable to your audience.


Cons of Using Emojis in Business

While emojis present many good opportunities in business communication, they come with a few pitfalls as well.

  • Perceived Unprofessionalism: One danger of emojis is that, despite their growing acceptance, they can still be perceived as unprofessional in certain contexts. According to a study in the academic journal, Social Psychological and Personality Science, adding an emoji to an email can increase perceptions that you are incompetent. The experiment showed that participants rated emails with smiley faces lower in competence than plain text emails. Therefore, it's essential to gauge the appropriateness based on the recipient and context.

  • Potential for Misinterpretation: Not all emojis are universally understood the same way. Different cultures and individuals may interpret emojis differently, leading to miscommunication. For instance, a thumbs-up emoji might be seen as positive in one culture but offensive in another. It's crucial to be aware of these nuances when using emojis in a professional setting.

  • May Not Always Be Taken Seriously: In formal communication, such as legal documents or high-stakes negotiations, emojis may undermine the seriousness of the content. They can make the message appear casual or nonchalant, which might not be suitable for all professional scenarios.


Best Practices for Using Emojis in Business

With all that being said, here are some best practices when using emojis in a business setting.

  • Know Your Audience: First, know your audience. Understanding your audience is critical for effective communication. In more informal and creative industries, such as marketing or entertainment, emojis may be welcomed and appreciated as they can add a fun and personal touch to your messages. However, in more conservative fields such as finance or law, where professionalism and formality are an important part of the culture and communication, it's advisable to use emojis sparingly or avoid them altogether. Therefore, always consider the context and preferences of your audience before incorporating emojis into your communication strategy

  • Use Sparingly and Appropriately: Second, even in environments where emojis are accepted, moderation is key. While they can add a touch of personality and emotion to your communication, overusing emojis can clutter your messages and detract from the main content. It's important to strike a balance by using them sparingly and thoughtfully. Use emojis to complement your message by highlighting key points or adding emotional context but avoid using them to replace words entirely. This ensures that your communication remains clear and professional.

  • Pair with Clear Text: Third, ensure that your message is clear even without the emoji. Emojis should enhance the clarity of your communication, not obscure it. They can be a fun way to add emotion or emphasis to your message, but they should never be relied upon to convey the main point. Always pair them with concise and clear text to avoid any potential misinterpretation. This way, your audience will understand your message perfectly even if the emoji is not displayed or understood.

  • Stay Updated with Trends: Finally, stay current with the trends. The use of emojis is constantly evolving. What might be appropriate today could change tomorrow, as the meanings and connotations of emojis can shift with cultural trends and technological advancements. To maintain effective communication, it’s important to stay informed about the latest trends and cultural nuances related to emoji usage. Regularly updating your knowledge can help you avoid misunderstandings and ensure your messages resonate as intended.


The integration of emojis into business communication represents a shift towards more personalized and engaging interactions. While they offer several benefits, such as adding a personal touch and capturing attention, it's crucial to use them judiciously to maintain professionalism. By understanding your audience and using emojis appropriately, you can enhance your communication and build stronger connections.


The AOE team is here to assist you in mastering business-appropriate communication, including the effective use of emojis and other modern tools. Our experts provide tailored advice and strategies to ensure your messages are both engaging and professional, tailored to your unique industry needs. Contact the AOE team today to schedule a consultation and learn how we can support you in achieving clearer, more impactful communications in your professional endeavors.

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