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How much does it cost to hire someone to run my social media?
The cost for outsourcing social media duties varies on several factors – level of involvement/time commitment, the development and/or analysis of a social media strategy, and more.
Social media marketing agency pricing is dependent on several factors:
How much are you asking the agency or consultant to do?
Can any of the work be automated?
How much of the work requires real-time activity vs. pre-scheduling the work for the week or the month?
Do you want general posts or custom branded posts written in your voice?
How much strategy and research do you want monthly?
How often are strategic adjustments needed to be made on your campaigns?
Some prices can range from costing $100 a month to thousands of dollars each month. It all depends on what social media strategy you already have, what needs to be changed or improved and how this lines up with your goals. A standard social media management package in 2022 will cost $750 per month and covers Instagram and Facebook. The typical customer will pay between $285 to $795 a month depending on how many posts and channels are covered.
Pricing may not always be at an hourly or per-project rate. Many social media marketing agencies offer monthly packages at a standard price, which may also offer additional add-ons. Monthly packages can be a great way to easily plan a social media strategy that fits your budget. An experienced social media management agency will have the tools, time, resources and expertise to handle your social media strategy.
Social media marketing is a complex and effective strategy used to grow your business. Typically, the more you pay, the more social media channels your strategy will cover and the more success you will have with growing your brand!
If you are interested in learning more about social media marketing packages and pricing, contact AOE today and one of our experts will walk you through everything you need to know about social media marketing!