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Social Media Marketing Agency Pricing
What do social media consultants do?
Social media consultants are individuals or agencies who work with clients to optimize, grow and improve on a social media marketing strategy. Often, their roles overlap with SEO, content creation and social media strategy. Full-service marketing and management companies like AOE often include social media marketing as part of their services.
The scope of social media consultants is vast, ranging from a mix of services and products. They can help improve acquisition and retention rates, increase ROI from social media efforts, create an effective social media strategy, develop a deeper knowledge of social media across the organization and much more.
Typically, these specialists have the skills to produce profitable and effective social media campaigns and can provide advice and strategic planning to give your social media strategy the boost it needs. Social media consultants tend to focus on three main areas: strategy, return on investment (ROI) and analysis.
Strategy in social media consulting starts with consultants taking a long, hard look at your current social media strategy and how it is performing. Consultants will be able to identify strengths and weaknesses, noting what is working well and what may need to be improved on. Your business goals will be another aspect consultants will consider when adjusting your strategy or creating a new one. This will allow your social media consultant to work with you to develop a personalized social media strategy, ultimately improving your online presence.
ROI is one of the most important aspects in a social media strategy. Part of a social media consultant’s job is to expand your social media following and community. A consultant can teach you how to grow your community, engage with your audience and, most importantly, increase followers. An experienced social media consultant will come up with content strategies that will help generate leads, lead potential clients to your site, improve relationships with customers and more. All these factors lead to a greater ROI. Once a social media campaign is either put in place or updated, your social media consultant will focus on analytics.
Analytics are essential for tracking performance on social media, allowing you to determine whether you are meeting your goals and if adjustments are needed. Your social media consultant will not only point you to the right social media management tools, but also help you decipher and pick out key information you can use to measure ROI.
What should be included in a social media management package?
Social media marketing packages can be offered at many different levels. Packages can range from posting content on a single platform to a comprehensive management program that spans multiple social platforms. The type of package best for your company can be determined after doing research and setting company goals. The following are samples of different packages that you will see most often, and that AOE provides.
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A content-only package typically involves posting X number of times per month, week or day and is typically a more basic social media marketing package.
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Packages that include direct interaction with your followers typically involve a posting schedule but also will focus on interactions with followers.
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Outreach packages focus on attracting new followers, media attention and potential partners as well as posting X number of times per month, week or day.
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The most complex package would be a strategy package that includes monthly/weekly reports, research on analytics, plus tweaking and adjustments to constantly improve results.
The bottom line for all social media packages is they must include key factors that will allow you to meet your social media strategy goals. The following are social media marketing package must-haves that you should consider when deciding on a package for your social media management.
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Content creation. Content is key, so a package that offers quality content creation is vital. Content writers should be able to create messaging in the client’s voice while taking audience expectations into account, which will drive the audience.
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Content distribution. A good social media management package must include quality, meaningful content that will be distributed strategically across various social pages. This should also include having an editorial schedule in place to plan social media posts so they have the best chance of engagement.
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Campaign development. A social media package should include an innovative and effective promotional campaign. The ability for social media to really deliver results relies on a social media consultant or agency’s ability to produce creative promotional campaigns specifically tailored to your goals.
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Engagement strategies. Audience interaction and timely responses is another key piece to an effective social media campaign. Interaction with existing and potential customers plays a vital role in lead generation. Monitoring and responding to questions and comments on your page shows clients that you interact with and care about customers.
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Graphics and video creation. Professionally designed graphics will raise your reputation, like having branded cover pages, high-quality background images, graphics and promotional photos, all following your brand guidelines. Video marketing also should be part of your package. Videos tend to be some of the most highly shared content on social media.
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Page optimization. The last thing you should look for in a social media package is social media page optimization—ensuring greater visibility and increased traffic and engagement for your organization through messaging that is presented clearly and fully.
Once all six of these elements are working together, you can be sure that your pages are receiving the attention that they need to succeed.
How much should you spend on social media marketing?
Social media marketing pricing depends on several factors:
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How much are you asking the agency or consultant to do?
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Can any of the work be automated?
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How much of the work requires real-time activity vs. pre-scheduling the work for the week or the month?
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Do you want general posts or custom, branded posts written in your voice?
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How much strategy and research do you want on a monthly basis?
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How often will strategic adjustments need to be made on your campaigns?
Some prices can range from a few hundred to thousands of dollars a month. The cost depends on what social media strategy you already have, what needs to be changed or improved and how it aligns with your goals. An experienced social media management agency has the tools, time, resources and expertise to handle your social media strategy. The price you pay for social media marketing will reflect the success you see on your social media!
Ready to get started?
At AOE, we work with our clients to find the best social media marketing strategies to meet their goals. If you are interested in learning more about social media marketing packages and pricing, contact AOE today and one of our experts will walk you through everything you need to know about social media marketing!
