Social Media Marketing Agency Pricing
social media consultants do?
Social media consultants are individuals or agencies who work with clients to optimize, grow and improve on a social media marketing strategy. Often, their roles overlap with SEO, content creation and social media strategy. Full-service marketing and management companies like AOE often include social media marketing as part of their services.
The scope of social media consultants is vast, ranging from a mix of services and products. They can help improve acquisition and retention rates, increase ROI from social media efforts, create an effective social media strategy, develop a deeper knowledge of social media across the organization and much more.
Typically, these specialists have the skills to produce profitable and effective social media campaigns and can provide advice and strategic planning to give your social media strategy the boost it needs. Social media consultants tend to focus on three main areas: strategy, return on investment (ROI) and analysis.
Strategy in social media consulting starts with consultants taking a long, hard look at your current social media strategy and how it is performing. Consultants will be able to identify strengths and weaknesses, noting what is working well and what may need to be improved on. Your business goals will be another aspect consultants will consider when adjusting your strategy or creating a new one. This will allow your social media consultant to work with you to develop a personalized social media strategy, ultimately improving your online presence.
ROI is one of the most important aspects in a social media strategy. Part of a social media consultant’s job is to expand your social media following and community. A consultant can teach you how to grow your community, engage with your audience and, most importantly, increase followers. An experienced social media consultant will come up with content strategies that will help generate leads, lead potential clients to your site, improve relationships with customers and more. All these factors lead to a greater ROI. Once a social media campaign is either put in place or updated, your social media consultant will focus on analytics.
Analytics are essential for tracking performance on social media, allowing you to determine whether you are meeting your goals and if adjustments are needed. Your social media consultant will not only point you to the right social media management tools, but also help you decipher and pick out key information you can use to measure ROI.
How much should you spend on social media marketing?
Social media marketing pricing depends on several factors:
How much are you asking the agency or consultant to do?
Can any of the work be automated?
How much of the work requires real-time activity vs. pre-scheduling the work for the week or the month?
Do you want general posts or custom, branded posts written in your voice?
How much strategy and research do you want on a monthly basis?
How often will strategic adjustments need to be made on your campaigns?
Some prices can range from a few hundred to thousands of dollars a month. The cost depends on what social media strategy you already have, what needs to be changed or improved and how it aligns with your goals. An experienced social media management agency has the tools, time, resources and expertise to handle your social media strategy. The price you pay for social media marketing will reflect the success you see on your social media!
At AOE, we work with our clients to find the best social media marketing strategies to meet their goals. Contact us to discuss what we can do for you!
If you are interested in learning more about social media marketing packages and pricing, contact AOE today and one of our experts will walk you through everything you need to know about social media marketing!