ICC Distribution Group hires AOE

The AOE team has also started working with ICC Distribution Group to assist in developing marketing strategies and content to help promote their new, innovative product Multi Crystalline Enhancer (MCE). This multi-crystalline concrete admixture is engineered to dramatically enhance the performance, waterproofing and longevity of concrete structures. This project will be led by Laura Merritt, senior account manager at AOE, who will help them create a strategy to drive market penetration, develop white papers and case studies, and market awareness campaigns to help reach their goals.