It's official! Lehigh Hanson, Inc., has completed the first phase of its much-anticipated brand transition to Heidelberg Materials. Previously announced in September of last year, this exciting new brand identity went into effect on January 2 for the company’s corporate office and its core brands of Lehigh Cement and Hanson Aggregates. The majority of the company’s other subsidiaries in the U.S. and Canada will change their brands to Heidelberg Materials in the coming months. AOE has enjoyed collaborating with the Lehigh Hanson, now Heidelberg Materials team, with this North American launch. Our role included corporate communications, industry outreach, employee engagement, and more.
Lehigh Hanson’s evolution to Heidelberg Materials reflects its much broader and innovative approach to serving its customers and becoming the industry leader in sustainability and digital solutions. Although the Heidelberg name is more than 150 years old and is often associated just with cement, Heidelberg Materials reflects the organization’s expertise in the heavy building materials industry. We congratulate the company and look forward to what's in store as Heidelberg Materials drives change to build the future.