Spotlight on AOE’s Graphic Design Practice Group

The purpose of the Graphic Design

Practice Group

Graphic design is an essential part of any marketing strategy – it creates a strong, recognizable brand identity and enhances communication efforts through the use of visual elements. The AOE Graphic Design Practice Group monitors ever-evolving design best practices, applying them to a wide range of applications such as print and digital ads, brand and visual identity materials, marketing collateral, publications, videos, websites, and more.

What the Graphic Design Practice Group does

Our Graphic Design Practice Group primarily works internally to provide training and resources for our team, equipping them with the knowledge and skillsets needed to create high-quality visuals for our clients. Additionally, the Practice Group provides training to staff on digital accessibility standards, ensuring the visual content we create is accessible to all audiences. The Practice Group also provides external resources, such as e-books, podcasts and blogs, sharing expertise that helps take your visual content to the next level.

Some of the resources available on our website include:

• What makes a logo effective? (blog)

• Accessibility in Design (webinar)

• How to Design for an Aging Population (podcast)

Learn more about the our services and resources on our graphic design service page, and check out our design portfolios to see examples of the work AOE has done for clients:

• Advertising Design

• Brand and Visual Identity

• Marketing Design

• Publication Design

Reach out today to start a conversation about how AOE can use graphic design to enhance your message!