The rise of artificial intelligence (AI)-powered search tools, including conversational platforms like ChatGPT and integrated features like Google's AI Overviews, is changing how users find information. Data suggests that referrals from AI-driven search are highly valuable, with some studies indicating AI models are better able to read and use content that is well-written and easy to understand. AI is no longer viewed as an emerging trend but has become an established tool that shapes marketing

As digital tools and AI become more integrated into our work, the ability to communicate with genuine This documentation will also ensure you can apply that same consistency to any AI assisted work, which Develop a public AI policy: As AI tools become more common for tasks like content creation and data analysis AI is no longer a passing topic of conversation. Marketers are now utilizing AI features not just in content generation, but within CRM systems, social

Trend 3: AI-enabled workflows, with authenticity still critical Artificial intelligence tools are now For AEC teams working with limited time and lean resources, AI is a real productivity gain. AOE recommends: Use AI to speed up the work, not to replace expertise. In practice, that might mean using AI to draft outlines, repurpose long-form content into social posts media marketing: understanding and reaching fragmented audiences, telling meaningful stories, using AI

Artificial intelligence (AI) is reshaping marketing messages AI-related messaging has grown exponentially , with U.S. advertisers more than quintupling their spending on AI-focused campaigns since 2023. and ad creatives to promote AI features. These creatives are meeting audiences where their curiosity lies: in searching for innovative AI tools software or AI-enhanced safety protocols.

Optimize content for AI search Press releases may now reach journalists indirectly. AI chatbots, functioning as search engines, retrieve data from your organization’s website or press sites Personalize pitches authentically AI can assist in drafting a pitch, but it cannot replicate a genuine Journalists report receiving and deleting AI-generated emails that lack authenticity. Journalists are less concerned with whether AI assisted in writing your content and more concerned with

concerned about their organizations' ability to sustain growth and adapt to challenges such as generative AI Providing education on emerging technologies Generative AI is a prime example of a technology transforming Yet it is said that only a third of CEOs have integrated AI into workforce and skills strategies, and Many are already acting, with some organizations offering AI workshops to help members understand its For example, organizations can guide members on how to integrate AI responsibly, mitigating risks while

AI and automation : The adoption of AI-powered tools is set to revolutionize marketing strategies. From hyper-personalization and automating tasks to gaining deeper insights into customer behavior, AI Video marketing : The dominance of video content continues, with innovations like AI-powered video production AOE has already developed deep expertise in using AI in a responsible way and we welcome the opportunity Check out our Advancing Excellence podcast to learn how AOE is leveraging AI.

As AI tools become woven into marketing workflows, transparency gains importance.  Openly share details about your processes, your team and, where relevant, your responsible use of AI The use of AI is standard: it's embedded in daily platforms and software, not a passing trend. Streamlining workflows means: AI for routine tasks:  Use AI-driven tools to draft content, analyze data AI is now a core utility across marketing work in the AEC sector.

Generative AI for content creation. AI as a thought partner for strategy. It’s already integrated in the tools you use!   have increasingly turned to AI chatbots and other generative AI tools  to help produce, edit and revise regulated industries using AI more often than others. AI as a thought partner for strategy According to Hootsuite, marketers who use AI the most also update

As marketers grapple with the challenges of data collection and personalization, AI emerges as a promising AI-driven tools offer insights into customer behaviors, enabling marketers to enhance segmentation, targeting Despite budget constraints and data security concerns, AI presents a significant opportunity for marketers By leveraging AI and adopting a customer-centric approach, marketers can navigate the complexities of

Shared by  ON24   in a recent webinar, content hubs; virtual events; AI-powered personalization; Augmented The integration of AI, AR, and voice search optimization further emphasizes the need for agility and AI-Powered Personalization: AI continues to play a pivotal role in marketing, particularly in the realm From personalized email campaigns to website content that adapts to individual preferences, AI is enhancing

Use technology for personalization One notable development in 2026 is the way AI has moved beyond being AI capabilities are now incorporated into many of the tools and platforms marketers use, from Customer Rather than being isolated or experimental, AI now helps to streamline processes, improve the accuracy AI to Increase Team Capabilities:  AI can increase your team’s abilities, freeing them from repetitive Use AI to help generate first drafts of targeted content, review involvement data to find trends, or