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around the country visiting clients to discuss marketing plans, a common tactic that is presented is videos Many want to ramp up their existing video efforts, while others simply want to start, yet are nervous stats have been shared in this space numerous times before to validate the necessity of incorporating video Recognizing the importance of sharing the latest trends on videos with our valued clients, I attended a workshop today about storytelling through video.

Video marketing has firmly established itself as a cornerstone of digital strategy, with platforms like As we navigate 2025, the influence of video content continues to grow, reshaping how organizations connect One of the most significant advancements in this space is AI-powered video production. Another challenge lies in the technological demands of video production. The trends shaping video marketing in 2025 highlight the critical role of video content in building and

Don’t just add video or podcasts for the sake of doing so. Running a short-form video strategy Short-form video is now a mainstay in content marketing. video development. Transcripts: Provide a full transcript for each video. Check out the full video presentation of AOE’s 2026 Marketing Trends here.

Interested in shooting video with your smartphone? Follow these easy to follow steps. Open your phone’s camera and select the “Video” option. Be sure to hold your phone horizontally if the focus of your video is a wide open space (like a jobsite ) or a group of people, or vertically if the focus of your video is a single person or other small subject A lot can be fixed in a video editor.

It is widely accepted that in today's digital landscape, video content reigns supreme on social media Define Your Objectives Before diving into video production, determine the goal of your video. Identify Your Target Audience Know who you're creating the video for. Alternatively, smartphones can also capture high-quality videos for social media. Building buzz around your video increases its reach and impact. 10.

The recommended video format dimensions for all three platforms are the same. ideal platform for experimenting with posting different types of content, including long and short videos In 2024, the platform introduced a short video feature that allows users to create vertical videos, which To watch videos, mobile app users can either scroll until they find the “videos for you” feed or tap on a video and swipe up to cycle through video content.

AOE recently created this video for the American Concrete Institute (ACI) to help them highlight their

Wyzowl’s State of Video Marketing 2023 report: 91 percent of businesses use video as a marketing tool videos have helped them generate leads 89 percent of people say that watching a video convinced them Why are you creating this video? There are countless types of videos, but some of the most common include: Brand videos (example: AOE Demonstration videos (example: ACI University) Explainer videos (example: Sustainable Pavements: The

Videos have become commonplace in all aspects of our lives and, with the ever-expanding role of social Let’s take a look at the benefits of both types of videos. Animated whiteboard videos are an effective way to grab your audience’s attention. For example, whiteboard videos are great for helping the viewer understand a process. You should be able to answer, after viewing the video, its intended purpose.

AOE recently worked with the American Concrete Institute to create a video promoting their Decorative We're proud to share that the video received Honorable Mention in the dotCOMM Awards, an international

Leverage short video formats to highlight projects and products, innovative techniques, safety practices Use Instagram Reels and YouTube Shorts to showcase project portfolios, time-lapse construction videos Short video is the future of engagement Short video formats are capturing more user attention, with Instagram A caveat: Employing more short videos doesn't necessarily mean more ad revenue. Similarly, YouTube Shorts sees 31.5% of short video time but only 16% of ad spend.

core marketing trends for 2026 Enhancing user experience through audience strategy Engagement through video Engagement through graphics, video and podcasting While written content remains important, video and Video: Short-form video is particularly effective, with YouTube continuing to be a top venue for industry Consider project highlight reels, team introductions and simple explainer videos for sharing insights Building video graphics, and audio content into your marketing plan can make your brand more accessible